Searles Graphics http://www.searlesgraphics.com/blog/ en-US http://www.searlesgraphics.com/blog/3966/Proud-to-Play-a-(Small)-Part-in-the-Fight-Against-COVID-19 http://www.searlesgraphics.com/blog/3966/Proud-to-Play-a-(Small)-Part-in-the-Fight-Against-COVID-19 Christopher Searles Proud to Play a (Small) Part in the Fight Against COVID-19

We were happy to have played a very small part in producing about 3,500 of the face shields pictured above that are being provided to local area hospitals. ... Read More

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Tue, 21 Apr 2020 16:50:00 Z 2020-04-21T21:13:54Z
http://www.searlesgraphics.com/blog/3913/Searles-Graphics-is-Open http://www.searlesgraphics.com/blog/3913/Searles-Graphics-is-Open Christopher Searles Searles Graphics is Open

We've received a number of inquiries from customers who wanted to ensure we would be open during the current shut down in New York and thought it best we notify you all that we will be open for the foreseeable future to assist with anything you may need. ... Read More

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Mon, 23 Mar 2020 09:15:00 Z 2020-03-23T13:37:00Z
http://www.searlesgraphics.com/blog/3907/How-Public-Libraries-Can-Still-Serve-their-Communities-While-Closed http://www.searlesgraphics.com/blog/3907/How-Public-Libraries-Can-Still-Serve-their-Communities-While-Closed Christopher Searles How Public Libraries Can Still Serve their Communities While Closed

At Searles Graphics we do a lot of work for our public libraries. With the recent closings of large gathering places due to the COVID-19 pandemic, many libraries are questioning exactly what purpose they can serve right now, if any at all! ... Read More

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Wed, 18 Mar 2020 10:00:00 Z 2020-03-18T19:30:25Z
http://www.searlesgraphics.com/blog/3768/Effective-and-Affordable-Logo-Design-Tips-The-Messengers-Podcast http://www.searlesgraphics.com/blog/3768/Effective-and-Affordable-Logo-Design-Tips-The-Messengers-Podcast James Grottola Effective and Affordable Logo Design Tips - The Messengers Podcast

Many entrepreneurs and businesses spend far too much time, effort, and money on logo design. ... Read More

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Wed, 31 Jul 2019 17:37:00 Z 2019-08-01T16:55:06Z
http://www.searlesgraphics.com/blog/3759/How-to-Use-Google-Analytics-The-Messengers-Podcast http://www.searlesgraphics.com/blog/3759/How-to-Use-Google-Analytics-The-Messengers-Podcast James Grottola How to Use Google Analytics - The Messengers Podcast

Far too many small businesses are guilty of deploying a website and then failing to measure how people are actually using it. Many people, even those who consider themselves technologically competent, spend time and money on a website and then don’t even bother to evaluate what’s working and what’s not. ... Read More

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Mon, 22 Jul 2019 06:54:00 Z 2019-07-23T18:56:50Z
http://www.searlesgraphics.com/blog/3755/Direct-Mail-Still-Works-The-Messengers-Podcast http://www.searlesgraphics.com/blog/3755/Direct-Mail-Still-Works-The-Messengers-Podcast James Grottola Direct Mail Still Works - The Messengers Podcast

There are some myths about “snail mail” as a marketing medium floating around that it’s outdated, too expensive, and ineffective. While direct mail definitely became over-saturated in the ‘90s when printing technology improved dramatically making direct mail more affordable and accessible than ever, the tech boom of the ‘00s and ‘10s has left the physical mailbox empty and the digital inbox jammed with more junk than we ever used to get in the mail. ... Read More

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Mon, 15 Jul 2019 01:23:00 Z
http://www.searlesgraphics.com/blog/3751/The-Right-Way-to-Redesign-Your-Website-The-Messengers-Podcast http://www.searlesgraphics.com/blog/3751/The-Right-Way-to-Redesign-Your-Website-The-Messengers-Podcast James Grottola The Right Way to Redesign Your Website - The Messengers Podcast

It’s always going to be difficult for a small business to keep their website up to date. Whether it’s ever-changing product and service descriptions, content marketing initiatives, or the ever-changing technology landscape requiring your site to function and perform across a myriad of new devices and standards, it can be a daunting task. ... Read More

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Mon, 08 Jul 2019 08:44:00 Z
http://www.searlesgraphics.com/blog/3750/Making-SEO-Work-for-You-The-Messengers-Podcast http://www.searlesgraphics.com/blog/3750/Making-SEO-Work-for-You-The-Messengers-Podcast James Grottola Making SEO Work for You - The Messengers Podcast

Search Engine Optimization (SEO) is a tricky beast to master, even in writing this blog post we’re constantly considering what words to use to boost our own Google ranking for when business owners are searching for ways to improve their own SEO. ... Read More

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Mon, 01 Jul 2019 08:30:00 Z
http://www.searlesgraphics.com/blog/3739/Designing-Websites-That-Actually-Work-The-Messengers-Podcast http://www.searlesgraphics.com/blog/3739/Designing-Websites-That-Actually-Work-The-Messengers-Podcast James Grottola Designing Websites That Actually Work - The Messengers Podcast

No matter the particular marketing piece, the objective is to get the person on the other side to take the action you want them to take.  ... Read More

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Mon, 24 Jun 2019 00:09:00 Z
http://www.searlesgraphics.com/blog/3738/Making-the-Most-Out-of-Your-Facebook-Ads-The-Messengers http://www.searlesgraphics.com/blog/3738/Making-the-Most-Out-of-Your-Facebook-Ads-The-Messengers James Grottola Making the Most Out of Your Facebook Ads - The Messengers

To beginning businesses, digital advertising might seem like the greatest blessing marketing has ever seen. The ability to advertise on a platform populated by billions of users is the marketing pitch of the century from Facebook’s end. ... Read More

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Tue, 18 Jun 2019 06:39:00 Z
http://www.searlesgraphics.com/blog/3735/Promotional-Materials-That-Work-The-Messengers-Podcast http://www.searlesgraphics.com/blog/3735/Promotional-Materials-That-Work-The-Messengers-Podcast James Grottola Promotional Materials That Work - The Messengers Podcast

Promotional items can be largely hit-or-miss. ... Read More

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Wed, 12 Jun 2019 07:20:00 Z
http://www.searlesgraphics.com/blog/3729/Maintaining-Your-Professional-Relationships-The-Messengers-Podcast http://www.searlesgraphics.com/blog/3729/Maintaining-Your-Professional-Relationships-The-Messengers-Podcast James Grottola Maintaining Your Professional Relationships - The Messengers Podcast

All business transactions are just interactions between two people. Even B2B purchases are conducted between two people. ... Read More

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Sun, 02 Jun 2019 00:28:00 Z
http://www.searlesgraphics.com/blog/3719/Does-Your-Business-Need-a-Mobile-App-The-Messengers-Podcast http://www.searlesgraphics.com/blog/3719/Does-Your-Business-Need-a-Mobile-App-The-Messengers-Podcast James Grottola Does Your Business Need a Mobile App? - The Messengers Podcast

It seems like every business has an app these days. You use social media exclusively through apps, consume all media (music, television, movies, news) through apps and order services all through apps on your phone. ... Read More

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Mon, 27 May 2019 00:46:00 Z
http://www.searlesgraphics.com/blog/3711/Should-You-Invest-in-Content-Marketing-The-Messengers http://www.searlesgraphics.com/blog/3711/Should-You-Invest-in-Content-Marketing-The-Messengers James Grottola Should You Invest in Content Marketing? - The Messengers

Modern marketing is all about effective storytelling. ... Read More

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Mon, 20 May 2019 00:18:00 Z
http://www.searlesgraphics.com/blog/3709/You-Cant-Out-Walmart-Walmart-The-Messengers http://www.searlesgraphics.com/blog/3709/You-Cant-Out-Walmart-Walmart-The-Messengers James Grottola You Can’t Out-Walmart Walmart - The Messengers

Many small businesses feel that their biggest threat is competition. ... Read More

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Sun, 12 May 2019 08:07:00 Z
http://www.searlesgraphics.com/blog/3704/Darrah-Brustein-Designing-Your-Life-The-Messengers http://www.searlesgraphics.com/blog/3704/Darrah-Brustein-Designing-Your-Life-The-Messengers James Grottola Darrah Brustein: Designing Your Life - The Messengers

The Messengers are back, this time with special guest Darrah Brustein. ... Read More

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Sun, 28 Apr 2019 08:50:00 Z
http://www.searlesgraphics.com/blog/3701/The-Messengers-Biggest-Business-Mistake-The-Messengers http://www.searlesgraphics.com/blog/3701/The-Messengers-Biggest-Business-Mistake-The-Messengers James Grottola The Messengers’ Biggest Business Mistake - The Messengers

Nobody is perfect. ... Read More

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Sun, 21 Apr 2019 01:27:00 Z
http://www.searlesgraphics.com/blog/3699/Balancing-Creativity-and-Clarity-in-Your-Marketing-Advertising-The-Messengers http://www.searlesgraphics.com/blog/3699/Balancing-Creativity-and-Clarity-in-Your-Marketing-Advertising-The-Messengers James Grottola Balancing Creativity and Clarity in Your Marketing & Advertising - The Messengers

The modern consumer has never been more bombarded by constant advertising at any point in history. So when crafting your company’s messaging, it’s more important than ever to carefully design your marketing and advertising to stand out in a consumer’s mind. ... Read More

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Sun, 14 Apr 2019 08:02:00 Z
http://www.searlesgraphics.com/blog/3696/Should-You-Hire-a-Professional-Photographer-The-Messengers http://www.searlesgraphics.com/blog/3696/Should-You-Hire-a-Professional-Photographer-The-Messengers James Grottola Should You Hire a Professional Photographer? - The Messengers

In today’s digital landscape, photo and video are the two main driving forces behind modern marketing practices. No matter how good the copy is, supplemental photos and video will always have a huge role to play. ... Read More

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Sun, 07 Apr 2019 08:36:00 Z
http://www.searlesgraphics.com/blog/3686/Your-Marketing-Is-For-Your-Customers-Not-Yourself-The-Messengers http://www.searlesgraphics.com/blog/3686/Your-Marketing-Is-For-Your-Customers-Not-Yourself-The-Messengers James Grottola Your Marketing Is For Your Customers, Not Yourself - The Messengers

One of the biggest mistakes business owners make with their marketing material is worrying too much about what they like and not enough about what their customers or prospects will like or respond to. ... Read More

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Sun, 31 Mar 2019 06:25:00 Z
http://www.searlesgraphics.com/blog/3679/Text-Marketing-Delivers-Big-Results-The-Messengers http://www.searlesgraphics.com/blog/3679/Text-Marketing-Delivers-Big-Results-The-Messengers James Grottola Text Marketing Delivers Big Results - The Messengers

The hardest challenge any business can have is making sure their message reaches all of their customers who would be interested in what they offer, as well as reaches any potential new customers. Whether it’s an event, a sale, a new product or an inventory restock, it’s impossible to reach 100 percent of the audience that would be interested in what you have to say. ... Read More

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Sun, 24 Mar 2019 07:12:00 Z
http://www.searlesgraphics.com/blog/3677/Customer-Service-is-an-Investment-Not-an-Expense-The-Messengers http://www.searlesgraphics.com/blog/3677/Customer-Service-is-an-Investment-Not-an-Expense-The-Messengers James Grottola Customer Service is an Investment, Not an Expense! - The Messengers

Customer service goes way beyond the way you handle customer complaints; it encompasses every part of the way customers interact with your business. ... Read More

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Sun, 17 Mar 2019 07:07:00 Z 2019-03-18T19:12:09Z
http://www.searlesgraphics.com/blog/3674/Should-You-Outsource-Your-Social-Media-Management-The-Messengers http://www.searlesgraphics.com/blog/3674/Should-You-Outsource-Your-Social-Media-Management-The-Messengers James Grottola Should You Outsource Your Social Media Management? - The Messengers

In this episode of The Messengers podcast, Chris Searles and Rob Seifert take on social media. The discussion looks at how small businesses in particular approach their social media efforts, along with some of the problems with the most common approach and how to make it better. ... Read More

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Mon, 11 Mar 2019 01:53:00 Z
http://www.christophersearles.com/3670/Why-Do-Car-Companies-Make-Concept-Cars http://www.christophersearles.com/3670/Why-Do-Car-Companies-Make-Concept-Cars Christopher Searles Why Do Car Companies Make Concept Cars?

I was reading some Seth Godin lately and a couple of comments he made about the car industry struck a chord with me. ... Read More

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Mon, 04 Mar 2019 21:24:00 Z 2019-06-26T13:25:26Z
http://www.searlesgraphics.com/blog/3669/Marketing-is-Meaningless-if-Youre-Not-Measuring-Your-Results-The-Messengers http://www.searlesgraphics.com/blog/3669/Marketing-is-Meaningless-if-Youre-Not-Measuring-Your-Results-The-Messengers James Grottola Marketing is Meaningless if You’re Not Measuring Your Results - The Messengers

In this episode of The Messengers podcast, Chris Searles and Rob Seifert address the issue of measuring whether or not you’re getting a return out of the investment you’re making in your marketing. ... Read More

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Sun, 03 Mar 2019 10:06:00 Z